TASTY Black Rice 1KG

Signature black-purple color from a pigment called anthocyanins. Anthocyanin is a potent anti-inflammatory, antioxidant, and has anti-cancer effects. Good source of protein, fiber, and iron. Contains over 23 types of antioxidants and has the highest antioxidant activity of all rice varieties. Naturally gluten-free. Compared to white, brown and red rice’s, black rice has the highest amount of protein and double the fiber versus brown rice. A tablespoon of black rice has more antioxidants than a similar amount of blueberries, with less sugar and higher levels of vitamin E and fiber.

Energy 356kcal, Carbs 34g, Fat 3g, Sugar 0g per 100g

Our TASTY (now with 3 more YYY) offer was innovated to address a growing affluence in healthier grain options here (as the Government’s HPB is trying to push the consumption of healthier grains) and adding flexibility to end users. 

The TASTY offering was to give end-users a 5 x 1kg (up to 8 types of mix-and-match) of different types of healthier grains instead of buy 1 bag of 5kg and consume that 1 type throughout. 

Reducing wastage, varying their staples daily, and increasing healthier grains consumption.